5th Annual Insight Career Symposium
Content Marketing: The Art of Storytelling Across Media Platforms
Tuesday, October 20.
9:30 a.m. – 9:45 a.m., Introductions & Defining Content Marketing: Michael Meyer, senior writer, Columbia Journalism Review
9:45 a.m. – 10:30 a.m., Keynote address: Kathryn McCarthy, chairman and CEO, ThinkGeek and GeekNet
10:35 a.m. – 11:25 a.m., Panel discussion with: Bill Aydelott, director-producer-cameraman, Waverly Motion Pictures, LLC; Gary Goldhammer, storyteller and digital communications strategist, H&K Strategies; and Linda Smith, digital marketing strategist, Sage Communications
11:30 a.m. – 12:45 p.m., Speed mentoring Q&A session with students